The "Uberization" of Private Jet Travel

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At this very moment armies of 20-somethings employed by technology companies around the world are busy thinking up ways to change the way we buy, sell, work, play, communicate, recreate, and travel.  Their goal is to create computer software that will make the buying of products and services faster, easier, and more efficient and, in time, make their new technologies an indispensable part of our lives.    

Those that are inclined to ignore the impact of technology on their businesses and professions do so at their own peril.  They risk the specter of a Kodak Moment--where a 110-year old company with 170,000 employees and an 85% market share was cast upon the ash heap of American industry for failing to recognize how digital photography would change the way we take and share pictures.

From the steady stream of web-based pitches I receive (and probably you too) it is clear that the private jet business is in the crosshairs of the same army of tech entrepreneurs that brought us Uber and AirBnB.  And, they all are vying to become the technology platform that commoditizes and de-personalizes private jet travel. 

To the extent that software can improve access to aircraft and empty leg opportunities and simplify the scheduling and transaction processes, everyone can benefit from such a tech-driven effort.  However, until someone invents a “Transporter Room” (a la Star Trek), no amount of software will replace flight as the best means of getting where you need to be when you need to be there.    

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