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The value-proposition offered by private jet travel has always been centered on convenience, like being able to: use regional airports closer to home, park your car just a few steps from the airplane, and escape the time-eating experience of the major airline terminals.  

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The other day a client made the remark, “Mark, there are few things I enjoy more than flying in a private jet.” His comment struck me as probably the most succinct justification for using private aircraft I’d ever heard and reminded me of where we always need to focus our efforts.  

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